Professionalism and Ethics in Counselling

Professionalism and Ethics in Counselling My understanding of professionalism is having the discipline to be aware of and work to a set of values made up of legal statutes, of professional body frameworks and guidelines and of employer policies, frameworks and guidelines, which together detail expected conduct. Those statutes, policies, frameworks and guidelines should be used to identify roles and responsibilities which in turn define boundaries. The British Association of Counselling and Psychotherapy (BACP), of which I am a student member, is the largest professional body in the UK for counselling and psychotherapy and lays down what standards of conduct counsellors, service users and the public expect at a national level. If a counsellor or therapist is a member of a professional body, he or she will be bound by a code of professional ethics framework or in the case of the BACP, the ethical framework†¦it recognises that choices are often not clear-cut, and that sometimes difficult decisions need to be made that, even when taken in good faith, may have unpredictable and unwanted outcomes (Merry, 2002:11) Professionalism and ethics both relate to proper conduct. I view the ethical framework as a list of qualities for how the counsellor should be and a list of behaviours for what the counsellor should do and not do. Examples of the desired attitudes include possessing empathy, sincerity, integrity, resilience, respect, humility, competence, fairness, wisdom and courage. Examples of the desired behaviours include fidelity, autonomy, beneficence, non-maleficence, justice and self-respect. The BACP produced the ethical framework to protect both the client and counsellor through good practice in counselling and psychotherapy. It sets out a series of professional and personal values, underlying principles and moral qualities which reflect my attributes as a trainee counsellor in order to promote a safe and professional environment, one where I could enable clients to allow trust to develop within our relationship. I abide by the BACP guidance on good practice which is concerned with client safety, counsellor responsibility and accountability, clear contracting and my competence as a trainee counsellor. It provides information for what counsellors are expected to do and sanctions for consequences of malpractice. I have chosen a hypothetical ethical dilemma, albeit a realistic one, relevant to my chosen placement at The Truce YMCA in Lancaster. A sixteen year old female client presents with news of her parents having separated two weeks previously. She lives with her mum who is drinking excessive amounts of alcohol and who is not coping with the day to day duties of looking after the clients nine year old brother, who is now mostly in the clients care. No other meals are being provided other than school dinners and no money is being allocated to them for food. Last night the clients mum pushed the client against the wall and the client has a head injury. The client asks me not to tell anyone. The ethical dilemma here is that my client has disclosed a Child Protection issue and asked me to maintain the confidentiality aspect of the contract. There are several implications, professionally I must breach confidentiality as there would be no way that I could hold that information, my integrity would be conflicted. I would have a professional obligation that would be impossible for me to ignore. However, by breaching confidentiality this could have severe consequences for the client, myself (our relationship), and the clients family. A question I need to ask myself is: What are our statutory duties and responsibilities? We  have a duty under the Children Act 1989 to safeguard and protect children who may be suffering from abuse. This may be physical, sexual, emotional or as a result of neglect http://www.tameside.gov.uk/childprotection/parentinfo#t2 date accessed, 21st April 2010 The YMCA has put together a procedure flow chart and as part of my training I have been made aware of it. It is a clear example of my role, responsibilities and boundaries. Safeguarding means doing everything you can to protect children and young people from harm. A safeguard is a measure to help reduce the risk of children and young people being harmed. http://www.nspcc.org.uk/Inform/trainingandconsultancy/consultancy/cst/safe_communities_toolkit_english_wdf70126.pdf date accessed, 19th April 2010 The disclosure demands to be sensitively, sincerely and respectfully explored in order to honour the principle of non-maleficence because every child matters. As a trainee counsellor I have an ethical responsibility to strive to mitigate any harm caused to a client even when the harm is unavoidable or unintended (BACP, 2007:03) There are several implications: I am aware that the principle of fidelity requires a responsibility to honour the trust that has been placed in me as a trainee counsellor and that how I move the process forward from this point could alter how the client and I may or may not work together in the future. Without confidentiality and empathy there is potential to harm the relationship, and as Bond (1993:46) states that, responsibilities to the client are the foremost concern of the counsellor. The justification of counselling rests on this work being undertaken in a counsellor-client relationship. Where as a trainee counsellor can I find guidance on consent and disclosure? I could check against the BACP guidelines, with my casework supervisor, my managerial supervisor, the agencies codes of practice and policies, my tutors and Social Services. To avoid the possibility of prosecution I need to respect my role and abide by the BACP guidance on good practice which is concerned with client safety, counsellor responsibility and accountability, clear contracting and my competence as a trainee counsellor. Professional accountability is also key in ensuring public protection and allows the Profession to move forward enjoying the public confidence in the services provided http://www.bacp.co.uk/prof_conduct/ 4th February 2010 The principle of beneficence involves acting in the clients best interest and maintaining the standards of competence and knowledge expected for members who continue to both personally and professionally develop by using supervision for support. As I am working within an agency I am expected, as a member of the BACP, to have ongoing regular supervision for my work with a clinical supervisor and with my managerial supervisor. Supervisors, managers and counsellors have a responsibility to maintain and enhance good practice, to protect clients from poor practice (promoting their wellbeing) and for the counsellor to acquire the attitudes, skills and knowledge required for each of their roles raising awareness and ensuring the fair treatment of all clients and the uniqueness of individual people regarding culture differences, gender or disabilities which involves the principle respect of justice. When considering what action to take the first step I would take would be to explore what the client had told me by clarifying what had been said in order to check out my understanding with the client. It is important to identify that there is a problem and if so I would then work out whose problem it was and in this case it would be the clients. Yet I would be responsible to her, myself and accountable up the chain of command within the organisation. By setting the contract provided by The YMCA clearly so that it is understood by the client there is less chance of misunderstandings and more chance of boundaries being clear at the onset. The agreement of a contract protects both the client and the counsellor. It proves that each party has agreed their responsibilities and boundaries and that they each know where they stand in the counselling process in relation to their obligations to each other. I would need to refer back to the initial contract to remind the client about our agreement that would be in place between us. I would have competently explained at the time that should harm to self or others be disclosed to me that I would need to breach confidentiality. I would use appropriate language for a sixteen year old to understand and include her in the process. I would respect the principle of respect for autonomy by discussing the necessity of safeguarding her, protecting her and her younger brother and, with her consent, chec king whether the child protection officer would be available to enter the room to work it through all together by understanding my job roles and responsibilities and working within my training and experience competently I could deliver a professional level of service that promotes safety and both at the same time being fully aware that she has choices and human rights too. Although I could have a conflict of interest in that I would have to breach confidentiality†¦ Human Rights Act 1998 Article 8.1 Everyone has the right to respect for his private and family life, his home and his correspondence. Article 8.2 There shall be no interference by a public authority with the exercise of this right except as such as in accordance with the law and is necessary in a democratic society in the interests of national security, public safety or the economic well-being of the country, for the prevention of disorder or crime, for the protection of health or morals, or for the protection of the rights and freedoms of others (Bond, 2010:158). †¦I would protect myself from litigation as I have a duty to observe the Code of Professional Conduct and the other guidelines issued by the BACP. Not all laws are perfect, the problem is that laws are often generalised and open to some interpretation and thats where they can be exploited. The law regarding sixteen year olds (child versus Gillick competent versus adult) and the obligation of Social Services to look after somebody until eighteen years of age is not black and white. Somebody planning to go to the Dignitas clinic in Switzerland to end their life is within their own rights and it would be an example of a case where a counsellor could respect the clients dignity. At the first available chance I had I would follow the example of a child protection form, from my safeguarding policy and guidelines provided by the organisation and make very clear, accurate, brief, factual notes of who said what, when it was said, where it was said and the nature of the concern. I would bear in mind that the notes could be read by the client herself and if I was required to write a report for court I would be aware that I have not been trained to write such a report and seek advice. According to Pollecoff, et al. (2002:58) Counsellors and psychotherapists are in a unique position when asked to give evidence†¦Ã¢â‚¬ ¦unlike other professionals, they do not necessarily keep detailed notes of each session held with a client†¦Problems can arise regarding client confidentiality in the context of presenting reports or giving evidence. I would file the notes confidentially and each client has a code to be used for anonymity purposes, store for six months, once the case is closed, then they are destroyed. Bond (2010:158) suggests The Data Protection Act 1998†¦Ã¢â‚¬ ¦covers a wide range of requirements to do with record-keeping. I would call my case supervisor and I would explain what has happened, what I did (discussed with line manager and or referral to Child Protection Officer etc.) and ask him if there is anything else I should have done or could do. Working within a multi agency can be useful as it can meet the needs of young people more effectively. Confidentiality procedures are in place and consent must be given by the person concerned and must be present when consented information is shared. There are exceptional circumstances. At the same time how I present myself and interact with people (language, appearance, actions and interactions) influence impressions. There are informal expectations and continuing with both professional and personal development (supervision). Questions like What does the BACP say about this? are what I need to ask myself in during my evaluation in order to do the right thing and knowing how important it is to not do the wrong thing because that could cause damage to more than the client in the room. I hope that I have demonstrated that I understand that there is a need to act within the law at all times but in a way that provides as much support and protection as possible towards the client first and foremost, towards myself and towards the organisational structure and the profession itself. It is not always a case of knowing what to do to as an expert, but it seems to be a case of knowing what to do next and who to go to in order to get the answers needed.

On the Competition Between an Online Bookstore and a Physical Bookstore Essay

Most of you have no doubt been made aware of Amazon’s latest thuggish, brutal – and brilliant – idea to squeeze out its competition. Utilizing their Price Check smart phone app, a customer would get a 5% discount on a product that they initially scanned in a retail store before subsequently purchasing it on Amazon. Nefarious, right? But also quite savvy. Amazon is no stranger to taking advantage of its massive size and its low overheads to crush its competition. Its online nature has allowed it to skip around state sales taxes, and the employment opportunities it brings serves as a deterrent to local legislators who wish to take Amazon down. â€Å"Hey, if you don’t want us in your state, there are 49 others that do.† Like Wal-Mart before it, Amazon is, depending on your point of view, either â€Å"making the consumer market more efficient† or â€Å"sending us on a race to the bottom.† Amazon has already seen off one of its chief competitors – the formerly-of-this-world Borders – and has since diversified into selling †¦ everything. And so Amazon’s little price-right stunt hit nearly everyone across the board. Thankfully for them, it was a one-day-only event but the fact that Amazon can now, at any time, declare any day as Promotion Day is vaguely monopolistic and scary for Amazon’s real-world competitors. Amazon’s brick and mortar competitors still have that one crucial advantage that the company lacks – people. It sounds hokey, but human interaction – having a salesperson tell you just exactly why you need the iGizmo4 instead of the Sprocketizer – makes a difference. But given how easy it is to shop online, coupled with Amazon’s discount, average consumer Joe might just take his business online. And AC Joe just wasted the sales rep’s time, inadvertently making up for Amazon’s lack of human interaction with the real world store’s service. If Amazon’s online comparative advantage takes off, their only customers would be the chronically impatient who need the it-thing now. Amazon’s Price Check bets on the fact that anything anyone else sells, Amazon has for cheaper; you just have to wait the 4-7 business days for shipping. Amazon’s victory may very well be (nearly) complete. But I believe that Amazon’s oldest adversary will yet linger, no matter how diminished: the independent bookstore. It is a sad time for the local, independent, college-student staffed bookstore. So many of its comrades have gone under as the public migrated to Amazon-like entities. Independent bookstores were more expensive given their limited stock and logistical capacity but they (often) boasted an intelligent and engaged staff who gave personalized recommendations and presentations on the differences between Dostoevsky translations. Yes, many more independent bookstores will (probably) die in the coming years. Obituaries have been written – blaming either Amazon or the rise of e-publishing – and there are those who already speak of the ‘good old days’ when one could thumb through copies of esoterica. But I believe we’ve already hit the bottom. There are no more independent bookstores to cull because the market fat has been eliminated. The places that still have independent bookstores want independent bookstores despite the pricing advantages of the Big Box or the internet. Independent bookstores foster a sense of literary community among costumers, serving as a focal point for discussion and – as pretentious as this sounds – intellectualism. The people who will keep these bookstores alive are the same people who would continue to donate to NPR or become members of museums. It is, of course, a sad fact that bookstores like these cannot survive in the free-market wild with an Amazonian predator on the loose, but the independent bookstore has found its ecological niche: as a curated cultural object. This may be a depressing conclusion for some of you who remember the good old days (was it only a decade ago?) where the independent bookstore thrived in this America. But if you want to keep the independent bookstore alive, we will all have to do our part to treasure the luscious feel of running a finger through bound pages, to waltz through shelves of books we will never read, and to pass on that heady sensation to our children and friends. Call us – the last survivors of the great bookstore apocalypse – kooky and crazy, but we will keep these institutions alive just as we kill and devour a native bird species in November and just as we blow up quantities of explosives in the night sky in the 7th month of the solar calendar. These are cultural things that we do to preserve who we are.

Personal Statement Elementary School - 808 Words

In elementary school whilst my peers were playing dress up and feeding tea to their stuffed animals, my imaginary play entailed lining up all my animals in neatly constructed rows so that they would be prepared for my class. Although the teacher-student play was natural and fun, it was not evident to me at that time that I was destined to become a teacher. â€Å"It was time for Ms. Bibi’s class and I dare you be late Mr. Rhino.† In high school, I was a self-declared teacher s assistant. I undertook the responsibility of grading many tests and completing attendance reports. This behavior persisted through college where I successfully set up supplemental classes in the library to help re-explain concepts taught during the day s lecture to fellow classmates. After my volunteer work was discovered, I was offered a job in the math-tutoring lab as a supplemental instructor under a Title V grant. Many of my â€Å"clients,† when noticing an increase in grades and understanding, always exclaimed how great of a teacher I was. They always said â€Å"you would make a good teacher one day†. Reflecting back to my youngest memories I recall always being called a good teacher. However, during my elementary days I was called a good teacher’s helper rather than teacher. As an adult and, as fate would have it, a â€Å"teacher,† I endeavored to understand what the phrase â€Å"Good Teacher† meant. What was it that these observant individuals saw in me that made them declare that I was and would beShow MoreRelatedPersonal Statement : An Elementary School1117 Words   |  5 Pagesparents, my high school teacher Mr. DeLuca and my internship mentor Dr. Henkel. My parents have informed me in values to do the best I can in life and also to show to show respect and kindness to those who you know and do not know. 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My all time favorite teacher during school was my 4th grade teacherRead MoreThe Importance Of Special Learning Needs For Children With Disabilities, And Different Processes / Aspects Of Special Education1111 Words   |  5 Pagesinteract with them, and different processes/aspects of special education. Amy Edwards - a special education teacher at McKinley Elementary located in Xenia, Ohio was interviewed. Ms. Edwards first became interested in special education at a young age. The pastor at her church had a daughter with special needs. Ms. Edwards had the opportunity to get to know the daughter on a personal level and developed a passion for children with disabilities. It was then that she decided she wanted to invest her time inRead MoreUnderstanding The Communication Patterns, And Development Of East Lincoln Elementary School Essay1355 Words   |  6 PagesOn Friday September 23rd, 2016, I volunteered at East Lincoln Elementary School in Tullahoma, Tennessee. During that time, I assisted with office communication, cut math flashcards for tutorials, and organized the donations for the clothes closet for indigent students. In this paper, I will analyze the communication patterns, organizational patterns, and development of East Lincoln Elementary School. Communication Direction While volunteering at East Lincoln, I was able to observe the employeesRead MoreChapter Iii:. Methods. Introduction. Chapter Two Discussed1701 Words   |  7 Pagesthe media framework is one way to keep the curriculum relevant and engaging. This chapter outlines three projects that show how integrating 21st century skills in the elementary media framework can create authentic and meaningful learning experiences. Project one is the creation of a scope and sequence for the use of an elementary media specialist teaching grades kindergarten through fifth. Project two is the culmination of 24 step- by- step lessons that integrate with the scope and sequence. LastlyRead MoreThe Standards Of The Interstate School Leaders Licensure Consortium1368 Words   |  6 Pagescomprehensive list of statements pertaining to ethics in the first chapter of the authors textbook that may prompt one to think about his or her own beliefs about a variety of topics in education, including vision, school cu lture, learning environment, interpersonal communication, and accountability, among other topics (Cordeiro Cunningham, 2013). These statements directly relate to the six standards of the Interstate School Leaders Licensure Consortium. There are many statements from the text thatRead More My Philosophy Statement Essay1177 Words   |  5 PagesMy Philosophy Statement In this philosophy statement you will not be reading the statement of a great philosophical mind, but of an education student who loves to work with kids and who tries to have the students best interest in mind. comparing and contrasting my views with the views of many of the philosophical giants throughout history I will discuss five topics: 1.) the nature of students, 2.) the nature of knowledge, 3.) the purpose of public education, 4.) the method of education,

Walt Disney Case Study - 2980 Words

January 2013 I – Executive Summary The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisners takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disneys death, the company started to lose its ground and performance declined. Michael Eisner became CEO†¦show more content†¦| |3 |25.00% |It is helpful for the success of the company in expanding globally. | |4 |15.00% |Partially Achievable. | |Total |100.00% | | IV – Situational Analysis A. SWOT A.1. Internal Factor Analysis Summary (IFAS) |Internal Factors | |Weight |Rating |Weighted Score |Comments | |Strengths | | | | | | |S1: Creativity. | |15% |4 |0.60 |- Eisner viewed† managing creativity â€Å"as Disney’s mostShow MoreRelatedCase Study : Walt Disney Company1789 Words   |  8 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr.Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouseon† on screen. Moreover, the first full-color cartoon Flowers and Trees was released in 1932 whichRead MoreCase Study : Walt Disney Company5336 Words   |  22 Pages1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr. Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon Trolley Troubles was released in 1927 whereas, very first â€Å"Mickey Mouse† cartoon was released in 1928 and it was also the first appearance of â€Å"Minnie Mouse† on screen. Moreover, the first full-colour cartoon Flowers and Trees was released in 1932 whichRead MoreEssay Walt Disney Company Case Study1555 Words   |  7 PagesWalt Disney Company Case Study PART I Why is Disney so successful The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy. Walter Disney was the entrepreneur who had the creative skills. Knowing his limitations, he let other people do what he couldnt do good enough himself. This is an important skill, as it leads to quality products being made. The step from making short cartoons to doingRead MoreConflict at Walt Disney- Case Study1170 Words   |  5 PagesConflict at Walt Disney Eve Stapler Webster University Conflict at Walt Disney Within every organization there is some type of conflict, whether the conflict is personal, organizational or emotional. But the key is to manage the conflict so as to not hinder the profitability, functionality or public image of the company so that it is viable competitively. In the case of the Walt Disney Company, although the company had conflict within the organization, this did not hinder its competitivenessRead MoreA Strategic Management Case Study on the Walt Disney Company8543 Words   |  35 PagesA Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923, they went there to sell their cartoons and animated shorts. One could only  dream  that their name would one day be synonymous with entertainment worldwide. But then again, that is how The Walt Disney Company has made their fortunes over the last severalRead MoreEssay about Walt Disney Case Study1867 Words   |  8 PagesThe Walt Disney Company The Entertainment King I. Executive Summary After analyzing the Walt Disney case, we found that the root issues include the need to increase revenue to reach the 20% growth target set by upper management and to expand into new markets and/or industries. We used a Porter’s Five Forces analysis to develop our alternatives (Please See Exhibit A for further information). 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In this case, the dollar got stronger, so it became cheaper to buy Yen, and the foreign product (priced in a fixed amount of Yen) became cheaper. Ex-rate volatility (currency risk) means the cost of parts could range between $800-1250 over the next 6 months forRead MoreInternational Business Case Study: Problems and Key Issues of the Joint Venture Between Walt Disney Co and Hong Kong Special Administrative Region686 Words   |  3 Pagesof the Case The joint venture between the Walt Disney Co and Hong Kong Special Administrative Region (HKSAR) government (Landreth 2005) is at a risk and the magic of Disney is no more working in Hong Kong due to several reasons. The purpose of writing this paper is to analyze the case and find out why the park which was perceived to be a profitable market is suffering from losses since its opening in September 2005. The case shows many flaws due to which Government of Hong Kong and Disney failedRead MoreDisney s Corporate Strategy For Long Term1314 Words   |  6 Pages------------------------------------------- Title Page Page 2 --------------------------------------------------------------------------------------Table of Contents Page 3 ------------------------------------------------------------------------- Disney s Corporate Strategy Page 4 ----------------------------------------------------------------------------- Assessment of long-term Page 5 -------------------------------------------------------------- Assessment of Competitive Strengths Page 7

Aristotle s Understanding Of The Four Causes - 1448 Words

a) Explain Aristotle’s understanding of the four causes Aristotle explains that anything which changes is subject to causes giving it potentiality. Potentiality means that something has a purpose to fulfil when it is enabled to, this potentiality becomes actuality when it achieves that purpose which Aristotle called ‘Telos’. Therefore in order to go from cause to effect an object must change and Aristotle understood this process in four different ways called the four causes. He understood that each of the four causes was necessary to explain the change from potentiality to actuality. The Final cause is a very different cause to the other three. Whereas the Material, Efficient and Formal causes all relate to how something exists, the Final†¦show more content†¦The third cause is the formal cause, this is used to explain the shape that something has and what allows it to become identified. For example, we recognise a dog because of its certain shape. The material and efficient cause do not specify what the object actua lly is because if the dog were a completely different physical shape it would not be recognised as a dog. The final cause however, is when something achieves it end or telos. This means that the final cause of a dog is to reproduce to continue its species. Aristotle used this idea of a final cause to demonstrate the nature of goodness. He taught that being good was when something had achieved its telos. Therefore the right way to behave would be to work toward achieving your purpose and this means that doing anything that does not progress toward fulfilling your telos would be immoral. If a snowman is taken as an example, then the Material cause is snow, the efficient cause is the children who made it, and the Formal cause is the shape of the snowman. These three causes could be seen to be sufficient for how to work out what the snowman is, however Aristotle s Final cause states that for the snowman to be anything, then it must fulfil its purpose. In this case the snowman’s final cause is to enable the children to have fun. However if the snowman did not fulfil its purpose it would have no reason for being. If the snowman did not make children happy then the efficient, material and formal

Strategic Perspectives Free Essays

string(236) " to offer similar value with a lower price; differentiation, achieved by a company when it offers benefits different from and of more value than those of its competitors; and, focus on either of the two \(Kim, Nam and Stimpert, 2004\)\." 1.0 Executive summary Since 2008, a number of human rights issues such as poor working conditions and mishandling/abuse of staff have become a great concern for Zara resulting in PR crises. This report identifies and critically analyses Zara’s stakeholder issues employing key concepts such as the stakeholder theory, organizational ethics, CSR concepts and reputation management concepts. We will write a custom essay sample on Strategic Perspectives or any similar topic only for you Order Now It proposes better handling of ethical and governance issues and their institution in the organization’s corporate culture. This report also evaluates Zara’s levels of strategy focusing at two levels; the business and corporate level. Corporate strategy entails the pursuit of three generic strategies towards competitive advantage including cost leadership, differentiation, or a focus on either of the two. Zara is identified to pursue a hybrid strategy simultaneously pursuing both cost leadership and differentiation in its numerous strategic choices. With regard to corporate level strategy which focuses on the organization’s overall scope, Zara has adopted a growth strategy pursuing vertical integration, market development, market penetration and product development strategies in its endeavour to sustain its growth and strategic positioning. This report concludes by evaluating the various strategies it suggests for their sustainability, acceptability and feasibility and therefore potential benefit to the company and capacity for implementation. 2.0 Issues affecting the image of the company A number of issues have impacted Zara since 2008 resulting to what can be referred to as PR crises which have become a great concern for the company in its strategic positioning as it looks forward into the future (Inditex, 2013). This report employs a critical application of organizational ethics theory, CSR concepts, stakeholder applications and reputations management concepts in the identification and analysis of these stakeholder issues. These concepts are however limited by their lack of clear and decisive methods through they can be utilized effectively to develop standards (Dricscoll and Hoffman, 2002). Notable among the crises was the human rights concerns with regard to Zara’s operations in 2011 and testimonies by Zara staff of abuse and terror meted against them later in 2012. In the former instance, the company was accused of employing suppliers in its outsourced production strategy who were running sweat shops, an accusation which subsequently led to the closure of one of its factories over poor labour conditions. The company agreed to these accusations taking the position that the misdeeds pointed out amounted to a serious breach to its code of conduct (Inditex, 2013; Economist, 2012). In the latter instance, testimonies and claims of abuse and terror meted on 25 of Zara’s employees, including store managers and staff, were aired in the media. The company undertook to regularize such situations through the enhancement of supervision of the production systems of its entire network of suppliers (Economist, 2012). 2.1 Stakeholder theory The Stakeholder theory states that, without regard to the fact that some stakeholders would make more contributions to the organization, all stakeholders are entitled to equal treatment (Dricscoll and Hoffman, 2002). Stakeholders include individuals, organizations or groups that have legitimate interest in the business and who therefore affect or are affected by its actions (Nordberg, 2011). With crises and concerns over abuses of human rights, Zara’s corporate reputation and brand equity was hard hit giving it the image of a business entity which neither places sufficient importance to the needs of its stakeholders nor regard to them (Economist, 2012; Buelens, et al., 2011). With the interdependence between the company and its stakeholders, it is essential for an organization, in the recognition of the needs of its stakeholders, to act and reason rationally as well as to make ethical responses. The organization’s leadership is required to have the desire, will and the skill that will ensure that all stakeholders are treated with respect and their voices heard (Buelens, et al., 2011). 2.2 Corporate social responsibility Among the ways in which corporate entities may shore up their reputation and image as perceived by its stakeholders is through conformance and adherence to ethical principles (Dricscoll and Hoffman, 2002). A notable avenue is the pursuit of Corporate Social Responsibility (CSR) which is a mechanism integrated into business processes and an organization’s business model that ensures that ethical principles and provisions in law are complied with and monitored (Nordberg, 2011; Dricscoll and Hoffman, 2002). It entails the deliberate attempts by an organization to do good as a corporate citizen in reciprocation of goodwill it enjoys from society. For success in ensuring adherence to ethical principles and in the endeavour to build up its corporate image and reputation, Zara needs to institute mechanisms towards CSR that would also serve to guide its mission towards a better relationship with its stakeholders, outline its stand on such issues and as well clearly indicate the promis es it intends to uphold for society as an entity obtaining its sustenance within society (Dricscoll and Hoffman, 2002). 2.3 Organizational ethics Organizational ethics is a concept that expresses the values of an organization to its stakeholders (Dricscoll and Hoffman, 2002). It includes written codes of ethics or standards such as Zara’s â€Å"Code of Conduct for External Manufacturers and Workshops of Inditex† which it claims to have had (Inditex, 2013); systems of reporting which are guarded with confidentiality; as well as ethics training and advice (Buelens, et al., 2011). Despite its claims of written codes of conduct, it is evident that they were not complied with, respected and adhered to. For its success in entrenching organizational ethics, Zara should endeavour to institute elaborate systems traversing the entire organization and its partners that enable the maintenance of requisite ethical standards (Nordberg, 2011). 3.0 Zara’s levels of strategy 3.1 Business level strategy of Zara The primary aim of a business in the competitive business environment, underpinning its goals and objectives of sustenance and growth, is to develop an edge over rival firms building on its resources and competencies. Porter fronts three generic strategies which a company can employ in its pursuit of competitive advantage over its rivals (Kim, Nam and Stimpert, 2004). They include cost leadership, in which a company seeks to offer similar value with a lower price; differentiation, achieved by a company when it offers benefits different from and of more value than those of its competitors; and, focus on either of the two (Kim, Nam and Stimpert, 2004). You read "Strategic Perspectives" in category "Essay examples" A company can pursue a hybrid of both strategies simultaneously, achieving differentiation and a price lower than its rivals. Zara pursues a hybrid strategy seeking to exploit both cost leadership and differentiation strategies. Its closest and most comparable rivals challenging its market presence and competitive advantage include Gap, HM and Benetton though Zara sits closest with HM in the more fashionable and less priced segment. Zara is however considered to be more fashionable among the three, a position the company intends to sustain and exploit (Inditex, 2013; Economist, 2012). Its strategic venture into the low-cost segment through its Lefties brand of stores illustrates its pursuit of a clear cost leadership strategy enabling Zara to tap into lower market segments meeting the need of customers in the current harsh economic times (Inditex, 2013). This ensures that the company is still better placed to sustain its growth and profits even with unfavourable shifts in the economy and consumer spending. However, Zara primarily pursues a differentiation strategy through significant focus on competitive strategies that enhance overall efficiency in its entire value chain (Economist, 2012; Inditex, 2013). Zara’s value chain, which is often tweaked to enhance efficiency and performance, is a major platform upon which the company derives its differentiation from rivals. Enhanced efficiency is enabled by vertical integration and therefore control of crucial processes; employment of technology to coordinate suppliers, production and distribution processes; outsourcing of intensive tasks; as well as its finely-tuned logistics and just-in-time manufacturing strategy which shorten response time and enable the achievement of greater flexibility in variety, frequency and amount of new styles produced (Economist, 2012; Inditex, 2013; BloombergBusinessweek, 2009). The constant refinement of operations in pursuit of continuous efficiency gains including leveraging on technology to enhance crucial production processes has enabled the company to reverse the trend of costs rising faster than revenues. Enhanced efficiency and attendant effectiveness lead to the minimization of costly errors, reduction in costs which consequently enables the enhancement of bottom line and price (Inditex, 2013; Carpenter and Sanders, 2007). Zara also derives its differentiation from its effective market intelligence and focus on continuous awareness and understanding of the customer. Customer feedback through personalized ‘word-of-mouth’ interactions with staff at store level used to assess their preferences and wants is used to guide design and development, as well as other essential improvements (Inditex, 2013; BloombergBusinessweek, 2009). Unlike its competitor’s reliance on electronic consumer data, this has enabled quick turnaround of merchan dise through quicker replenishment of popular items and removal of slow-selling lines enabling Zara to generate more cash, reduce inventory and eliminate the need for significant debt on held inventories which has a direct impact on costs (Inditex, 2013; BloombergBusinessweek, 2009). These strategies and the resultant efficiency have enabled the company to achieve enhanced return visits by customers far greater than the industry average on several indices, a significant competitive advantage (Inditex, 2013; Economist, 2012). They have also enabled Zara to incur significantly less expenditure on advertising with the saved revenue being redeployed to enhance competitive advantage (Inditex, 2013). 3.2 Corporate level strategy Corporate level strategy as the highest level of strategy in an organization is concerned with the overall scope, seeking to add value to constituent businesses/ elements within the entire organization (Lynch, R., 2006). In its pursuit of competitive advantage in the hostile business environment characterized by intense competition and economic challenges, Zara has adopted a growth focus in its corporate strategy. This is evidenced by its pursuit of vertical integration, market penetration, market development and product development strategies in an attempt to sustain its growth and strategic positioning in the fashion industry (Lynch, R., 2006; Inditex, 2013). Guiding these strategic decisions and particular choices, the Ansoff matrix highlights scenarios in consideration of the existence or newness of products or markets (Christodoulou and Patel, 2012; Mintzberg, et al., 2008). Existing productNew product Existing marketMarket penetrationProduct development New marketMarket developmentDiversification Ansoff matrix 3.2.1 Market penetration and market development Zara is hindered by constraints resultant from its Spain-centred model, a major weakness in its endeavour to sustain growth and to maintain its strategic positioning (BloombergBusinessweek, 2009; Economist, 2012). An outward focus towards market development is essential. This has necessitated international expansion and the exploitation of untapped markets including North and South America, Asia, Middle East, Africa and the rest of Europe, particularly Italy. Enabled by the construction of additional distribution facilities in Zaragoza, Spain and in South America, as well as the upward scaling of its logistics processes to enable the realization of economies of scale in the strategic expansion, the company has spread out into Asia, America, Australia, India and Africa (BloombergBusinessweek, 2009; Economist, 2012). The company has also sought to achieve market penetration in its development of virtual stores, tapping into the opportunities in internet retailing and marketing through online stores and boutiques. Available in ten countries and seeking entry into the USA and Korea, the company has since 2010 sought to exploit this model venturing into this field (Inditex, 2013; Economist, 2012). 3.2.2Product development For a company to survive and grow in the fast changing fashion industry, it is essential that a business keenly enhances product development, matching or beating its rivals in output and production of new items. Zara has endeavoured to maximize its throughput of new items keeping merchandise in stores always new and fresh. This frequency, enabled by just-in-time manufacturing and focus on limited runs, also ensures that products do not stay long enough risking replication or imitation (Inditex, 2013; Carpenter and Sanders, 2007). The active pursuit of market intelligence and awareness and appreciation of customer preference ensures that the company does not become complacent and unresponsive thereby losing its track in the fast changing and intensely competitive industry (Carpenter and Sanders, 2007; Thompson, et al., 2008). 3.2.3 Vertical integration To enhance control of the entire business and its processes, achieve stability of production and thereby strengthen its competitive position, Zara has pursued vertical integration strategies. These include forward integration through the investment in distribution facilities and specialty stores, as well as backward into production and manufacturing facilities. Zara has also developed subsidiaries that manage its purchases of fabric and dyes (Inditex, 2013). The company has undertaken this strategy in an endeavour to minimize its exposure to expensive distributors and suppliers and the inefficiency attendant to the lack of complete control of especially crucial processes. 4.0 Recommendations Zara in its performance and strategic positioning can be considered to be a success. However, the company cannot afford complacency and should endeavour to maintain its competitiveness and to sustain its position in the fashion industry into the future. At its strategic position and level of maturity and given the slow growth of the fashion industry and attendant economic challenges (Economist, 2012; BloombergBusinessweek, 2009), a number of strategies are suggested for Zara to pursue for its sustenance into the future. Among these strategies is Diversification either into a business that also deals in fashion or to an unrelated field adding value and broadening present business. Also recommended is the strengthening and sustenance of its successful strategies such as efficiency in its entire value chain which has been the primary factor that has enabled its differentiation; Market Development in its international expansion and exploitation of new markets; and Market Penetration in the exploitation of the boom in the information technology field, enhancing its virtual platforms and stores. Such ventures have the potential of being important avenues through which the company can acquire additional revenue, as well as, reducing its exposure to vulnerabilities of its centralized model and complete focus on a single line of business. 5.0 Evaluation of strategies A simple and straightforward criteria used to evaluate strategy is the Suitability, Acceptability and Feasibility model (SAF). It offers a process of rationalization to assess importance, priority and likely success of each strategy identified (Haberberg, A., and A., Rieple, 2008; Thompson, et al., 2008). This report evaluates two strategies identified above including: diversification and continued market development. 5.1 Suitability Suitability is concerned with the rationale of the strategy and its overall fit in the organization’s mission (Thompson, et al., 2008). At the company’s level of maturation, with regard to the Industry Life Cycle (ILC), and stature in the fashion industry, diversification is highly recommended as a priority strategy given that its strong competitive position in the fashion industry is constrained by slowed growth in the market. This strategy would enable the broadening of present business to include complementary products (Carpenter and Sanders, 2007). Continued market development is also recommended for Zara enabling it to tap into new markets enhancing its growth and ensuring its sustainability. These strategies would generally also enable the company to lower its vulnerabilities to financial and political factors that could affect it given its centralized model, as well as risks attendant to the fashion industry (Economist, 2012; Mintzberg, et al., 2008). 5.2 Acceptability Acceptability deals with the expected outcomes of the implementation of strategy and expectations of stakeholders (Thompson, et al., 2008). Diversification, if pursued, would enable the capturing of cross-business strategic fits such as the creation of new competitive strengths and capabilities, the sharing of facilities to reduce costs, and/or the spreading of risks across diverse businesses (Christodoulou and Patel, 2012). Market Development and entry into new territories/geographical areas and distribution channels enable the company to exploit markets that are not saturated, utilising its surplus production capacity. These strategies would enable the generation of additional revenue and the securing of shareholder interests which contribute to the enhancement of shareholder value (Carpenter and Sanders, 2007). They would also reduce risks due to Zara’s centralized mode of operations. 5.3 Feasibility Feasibility is concerned with the capacity of the organization to implement the strategy, especially focusing on the availability of resources (Thompson, et al., 2008). With Zara’s success in the fashion industry and, consequently, availability of adequate financial and organizational resources, as well as the consideration of the diminishing prospects of growth in the fashion industry (Economist, 2012; BloombergBusinessweek, 2009), diversification should be a priority strategy for Zara. Its surplus financial and organizational resources can be exploited to enable the company’s sustenance and growth. These surplus resources can also be utilized in pursuit of Market Development. Its highly efficient distribution system can be scaled up, such as in its present initiative to develop additional distribution facilities (Inditex, 2013), to build the company’s capacity to exploit the opportunity offered. Zara has successfully found activities that matter to customers and has significantly enhanced key activities enhancing its key activities. However, to sustain this strategic position and achieve necessary growth into the future, the company needs to pursue appropriate strategies as outlined above especially diversification, market development and the continuous pursuit of efficiency gains. 6.0 References BloombergBusinessweek, 2009. Zara Looks to Asia for Growth. August 26 Buelens, M., K., Sinding, C., Waldstrom, R., Kreitner, and A., Kinicki, 2011. Organisational Behaviour, 4th Edition: McGrawHill Higher Education Carpenter, M., and W., Sanders, 2007. Strategic Management: A Dynamic Perspective. Harlow: Pearson Prentice Hall Dricscoll, D., and W., Hoffman, 2002. Ethics Matters: How to Implement Values-Driven Management Economist, 2012. Inditex Fashion forward Zara: Spain’s most successful brand, is trying to go global. Mar 24th. LA CORUNA Haberberg, A., and A., Rieple, 2008. Strategic Management: Theory and Application, Oxford: Oxford University Press. Inditex, 2013. Zara. Viewed from: http://www.inditex.com/en/who_we_are/concepts/zara Kim, Nam and Stimpert, 2004. â€Å"The Applicability of Porter’s Generic Strategies in the Digital Age: Assumptions, Conjectures, and Suggestions.† In: Journal of Management, 30, 5 Lynch, R., 2006. Corporate Strategy, (4th ed.), Harlow: FT Prentice Hall Mintzberg, H., B., Ahlstrand, and J., Lampel, 2008. Strategy Safari: The Complete Guide Through the Wilds of Strategic Management , 2nd Edition, Prentice Hall Nordberg, D., 2011. Corporate Governance: Principles and Issues. London: Sage Publications. Christodoulou, I., and Z., Patel 2012. BKEY 601 Strategic Perspectives, McGraw Hill editions. Thompson, A., A., Strickland, and J., Gamble, 2008. Crafting and Executing Strategy: (16th edition), Maidenhead: McGraw-Hill How to cite Strategic Perspectives, Essay examples

Writing in the Discipline Relationship to the Ways of Knowing and Doing free essay sample

Writing in the discipline is founded on a relationship between knowing, doing, and writing. It is important that we understand the two categories creating disciplines: domains of knowledge and the ways of knowing. The domains of knowledge suggest declarative or conceptual knowledge and the knowing infers procedural or process knowledge. Michael Carter addresses this relationship in his article Ways of Doing, Knowing, and Writing in the Disciplines. Carter emphasizes that â€Å"writing is a way of knowing in the discipline†, meaning there is a link between the knowing inside our discipline and the ways of writing. We will write a custom essay sample on Writing in the Discipline: Relationship to the Ways of Knowing and Doing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is not incorrect in his argument that the ways of knowing and doing affect the ways of writing in the disciplines, but it can also be argued that the ways of writing and doing influence the knowing in the discipline. Based on that idea we must view the ways of writing writing as a chronological process involving the knowing and the doing as influencing the ways of writing. Rather, we must understand how they are interconnected within our disciplines. For example, Carter argues that the knowledge and ways of knowing in the science metadiscipline influence the ways of doing a lab and writing the lab report. My argument is that this relationship can also function in the opposite direction. The way of doing the lab and writing the lab report can influence the knowing in the discipline of science. The purpose of this piece will be to develop an understanding of how the ways of doing bridge the gap between the ways of knowing and writing inside or across disciplines. The University of Maine’s Persuasive and Analytical Writing course has been redesigned to emphasize this relationship between the ways of knowing, doing, and writing inside and across disciplines using a curriculum based on the concept of genres. The ENG 212 Syllabus helps us to understand that genres are â€Å"not simply ways of classifying types of cultural products; they are â€Å"social actions† (Miller 1984): recurrent textual forms that organize, shape, and transact activities: academic, professional, civic, and personal†. Professors of ENG 212 understood teaching the traditional essay wasn’t sufficient and created a curriculum focused on how specific genres of writing are not limited to the intended communities or disciplines. This concept of genres is useful for students not only because it establishes aconnection between writing, doing, and knowing but because it points to ways of doing across disciplines. Crowley and Stancliff explained this focus of genre choice amongst disciplines in their book, Critical Situations. â€Å"As individuals research, read, and write, they learn about the possibilities open to them as communicators, about the parameters of public discourse surrounding their chosen project focus, the most persuasive arguments circulating, and the history of the situation itself†(Crowley, Stancliff, 1). This idea emphasizes the argument that the ways of doing and writing influence the new possibilities of the knowing. Crowley and Stancliff also recognize that our commitments to our communities influence our genre choice. The commitment and community involvement represents the knowing and doing in the disciplines which initiates the ways of writing. ENG 212 teaches students that there is a connection between the ways we do, the knowledge we have, and the way we write. It is critical to recognize individual disciplines do impact the knowing, doing, and writing inside and outside disciplines, but also not one genre of writing is mandatory and various genres can effectively fulfill a goal across disciplines. As stated earlier, Carter emphasizes that the ways of doing connects the knowing the ways of writing in the discipline. His argument that the doing plays a central role in the conception of writing in the disciplines and that the disciplinary ways of doing is closely connected to the ways of knowing and writing. A concrete example within a discipline is an effective way to understand this connection. For example, a common exercise as a Civil Engineering major is a material testing lab. The material testing exercise is designed to engage engineering students in a procedural way of doing by which students understand the declarative knowledge, while also applying process practices. Thus, material testing is a way of doing that is aimed at a way of knowing. The way of doing is aimed at the knowing, but it is not until writing the lab report that it becomes knowing. This exemplifies the relationship among the ways of knowing and writing as a result of the ways of doing. Writing has a way of forming a better understanding or knowing of a discipline. This reinforces Carter’s argument that the doing connects the ways of writing and knowing in and across disciplines. The way of doing impacts the ways of writing in a discipline, and the writing forces us to ponder the doing which creates the knowing. The disciplines or communities individuals participate in create a specific way of doing. After interviewing Phil Dunn, director of the Engineering Technologies programs, I recognized that engineering students learn a set of skills that forces its student to use a procedural way of doing. This step by step mindset of the doing is established as a result of the requirements of our discipline. This way of doing in the disciplines also has a major influence on the ways of writing and knowing outside the discipline. The doing establishes a relationship that impacts both the writing and knowing in and across disciplines. Also, the knowing has an impact on the ways of doing and writing. These concepts are interchangeable; one influences the other depending on the situations individuals are faced with. Critical situations arise and individuals chose their ways of doing and writing based on the knowing. This relationship among knowing, doing, and writing is largely impacted by the conceptual knowledge and procedural knowledge of the discipline. The way of doing seems to be the common link between the knowing and writing in the disciplines. The crucial link to understanding the disciplines as a way of knowing, doing, and writing is to understand the ways of doing that characterizes the discipline. We now understand that the ways of doing, knowing, and writing are all interconnected whether inside or outside the discipline. The discipline or community individuals are a part of will influence the ways of doing across disciplines. The major argument is that the ways of writing or the choice in genre does not have to be specific within specific disciplines. Surely, there are genres common to disciplines but the discipline is not limited to only those genres. Based on the situation at hand, genre choices will change based on the doing, the knowing, and the commitments. Therefore, it is not the discipline that affects our choice in writing, rather it is the ways of doing and in part the ways of knowing that influence the writing. In conclusion, â€Å"the ties of writing, doing, and knowing should not be emphasized as writing in or out of the disciplines but as writing of the disciplines. † (Carter, 415)